Zions Bank Business Resource Center - Business Success Academy Workshops
Date and Time
Tuesday Sep 14, 2021
9:00 AM - 10:00 AM MDT
Tuesday, September 14, 2021
Location
Virtual session using Teams technology
Fees/Admission
Description
Position Your Business for Growth: Part 1
Customers and Markets
A Microsoft Teams invite will be included in the email reminder sent at noon on the day prior to our time together.
How have your markets and buyer’s behaviors changed with everything that’s happened in the past year?
This workshop will discuss Go-To-Market strategies and help you understand your target customer's demographics and buyers' behaviors/journey. We’ll walk you through the importance of the 4 P’s, understanding and reaching your target personas, and the value props you use to sell them. We’ll also talk about the importance of knowing your competitors, what they’re doing and how you can utilize competitive data to your advantage.
In this complimentary 3-part virtual workshop series using Teams technology, you will learn:
- A complete understanding of your customers and markets, how to measure and adapt
- How to reach your highest-margin and most valued customers
- Secrets to sustainable growth and optimizing talent
- Understanding your operations and the analytics needed to grow and win
- Cash flow – what is being measured and how to be in a better position longer term