BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20220315T150000Z
DTEND:20220315T160000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Zions Bank Business Resource Center - Business Success Academy Workshops
DESCRIPTION:Guide to financial projection\, business plan\, and marketing plan\n\nwith Zions Bank Utah and Idaho Business Resource Center Team. Manager Yrene Luque (Utah)\, Manager Gina Bessire and Counselor Ahmed Anbaki (Idaho).\n\nPlease join us via Microsoft Teams invite supplied at time of registration.\n\n \n\nIf you are a new entrepreneur or are thinking about starting a business\, this workshop is for you!  \n\n \n\nIn this one-hour workshop\, you will receive the tools to:\n\n \n\nProjection:\n\n	Discuss the principal reasons why projections are important.\n	Review the Business Resource Center projections template.\n	Talk about trends (a regular increase or decrease in demand)\; seasonality. \n	Talk about special events (sales promotions) that could impact demand or cannibalize other revenue streams?\n\n \n\nBusiness Plan:\n\n\n	 Discuss the principal reasons why business plans are prepared\n	Address each section of the business plan in an integrated and comprehensive fashion\n	 Outline an approach to writing a Business Plan\n	Discuss how investors and banks view Business Plans\n\n \n\nMarketing Plan:\n\n\n	What is SWOT Analysis?\n	Why do I need Marketing initiatives\, goals\, and metrics\n	Who are your Buyers Persona(s)\n	Why is it important to do a Competitive Analysis?\n	How to create a Marketing Strategy\n	Why is Budget important?\n	Who are your Marketing Channels?
X-ALT-DESC;FMTTYPE=text/html:<a name="_Hlk67394321"><strong><u><span style="color:#0E101A\;">Guide to financial projection\, business plan\, and marketing plan</span></u></strong></a><br />\n<em><span style="font-family:times new roman\,serif\;">with Zions Bank Utah and Idaho Business Resource Center Team. Manager Yrene Luque (Utah)\, Manager Gina Bessire and Counselor Ahmed Anbaki (Idaho).</span></em><br />\n<span style="font-family:times new roman\,serif\;"><span style="font-size:10.0pt\;">Please join us via Microsoft Teams invite supplied at time of registration.</span></span><br />\n&nbsp\;<br />\n<span style="color:#0E101A\;"><span style="font-family:times new roman\,serif\;"><span style="font-size:10.0pt\;">If you are a new entrepreneur or are thinking about starting a business\, this workshop is for you!&nbsp\;&nbsp\;</span></span></span><br />\n&nbsp\;<br />\n<strong><span style="color:#0E101A\;"><span style="font-family:times new roman\,serif\;"><span style="font-size:10.0pt\;">In this one-hour workshop\, you will receive the tools to:</span></span></span></strong><br />\n&nbsp\;<br />\n<span style="color:#0E101A\;"><span style="font-family:times new roman\,serif\;"><span style="font-size:10.0pt\;">Projection:</span></span></span>\n<ul>\n	<li style="color:#0E101A\;"><span style="font-family:times new roman\,serif\;"><span style="font-size:10.0pt\;">Discuss the principal reasons why projections are important.</span></span></li>\n	<li style="color:#0E101A\;"><span style="font-family:times new roman\,serif\;"><span style="font-size:10.0pt\;">Review the Business Resource Center projections template.</span></span></li>\n	<li style="color:#0E101A\;"><span style="font-family:times new roman\,serif\;"><span style="font-size:10.0pt\;">Talk about trends (a regular increase or decrease in demand)\; seasonality.&nbsp\;</span></span></li>\n	<li style="color:#0E101A\;"><span style="font-family:times new roman\,serif\;"><span style="font-size:10.0pt\;">Talk about special events (sales promotions) that could impact demand or cannibalize other revenue streams?</span></span></li>\n</ul>\n&nbsp\;<br />\n<span style="color:#0E101A\;"><span style="font-family:times new roman\,serif\;"><span style="font-size:10.0pt\;">Business Plan:</span></span></span>\n\n<ul>\n	<li style="color:#0E101A\;"><span style="font-family:times new roman\,serif\;"><span style="font-size:10.0pt\;">&nbsp\;Discuss the principal reasons why business plans are prepared</span></span></li>\n	<li style="color:#0E101A\;"><span style="font-family:times new roman\,serif\;"><span style="font-size:10.0pt\;">Address each section of the business plan in an integrated and comprehensive fashion</span></span></li>\n	<li style="color:#0E101A\;"><span style="font-family:times new roman\,serif\;"><span style="font-size:10.0pt\;">&nbsp\;Outline an approach to writing a Business Plan</span></span></li>\n	<li style="color:#0E101A\;"><span style="font-family:times new roman\,serif\;"><span style="font-size:10.0pt\;">Discuss how investors and banks view Business Plans</span></span></li>\n</ul>\n&nbsp\;<br />\n<span style="color:#0E101A\;"><span style="font-family:times new roman\,serif\;"><span style="font-size:10.0pt\;">Marketing Plan:</span></span></span>\n\n<ul>\n	<li style="color:#0E101A\;"><span style="font-family:times new roman\,serif\;"><span style="font-size:10.0pt\;">What is SWOT Analysis?</span></span></li>\n	<li style="color:#0E101A\;"><span style="font-family:times new roman\,serif\;"><span style="font-size:10.0pt\;">Why do I need Marketing initiatives\, goals\, and metrics</span></span></li>\n	<li style="color:#0E101A\;"><span style="font-family:times new roman\,serif\;"><span style="font-size:10.0pt\;">Who are your Buyers Persona(s)</span></span></li>\n	<li style="color:#0E101A\;"><span style="font-family:times new roman\,serif\;"><span style="font-size:10.0pt\;">Why is it important to do a Competitive Analysis?</span></span></li>\n	<li style="color:#0E101A\;"><span style="font-family:times new roman\,serif\;"><span style="font-size:10.0pt\;">How to create a Marketing Strategy</span></span></li>\n	<li style="color:#0E101A\;"><span style="font-family:times new roman\,serif\;"><span style="font-size:10.0pt\;">Why is Budget important?</span></span></li>\n	<li style="color:#0E101A\;"><span style="font-family:times new roman\,serif\;"><span style="font-size:10.0pt\;">Who are your Marketing Channels?</span></span></li>\n</ul>\n
LOCATION:Webinar Details: Cost: Complimentary\, but you must register to reserve a virtual seat Place: Virtual session using Teams technology Register: via Eventbrite or call 801-844-7900
UID:e.3110.1829
SEQUENCE:3
DTSTAMP:20260518T205603Z
URL:https://business.chamberwest.com/events/details/zions-bank-business-resource-center-business-success-academy-workshops-1829
END:VEVENT

END:VCALENDAR